OBJECTIVE: Choose and existing brand of honey, redesign its identity, and create packaging for three different flavors or types of syrup.

STRATEGY: Sue Bee Honey is an old-fashioned American brand of honey that was started in 1921 by a group of five beekeepers near Sioux City, Iowa. Its long and successful history of providing one of the world's “purest foods” to customers around the world led me to a design strategy that is simple, warm, and inviting. The eco-friendly honey jar is made of Acacia and Teak wood from managed forests. A unique rope handle in the center of the jar's lid allows you to pull the center lid off to place the honey stick inside. It is unique, beautiful, and creates less of a sticky mess. The gold foil added to the tops of the lids and the custom wooden box contrast beautifully with the wood and provide a successful parallel to the gold foil of the type on the jars.

OBJECTIVE: Design an animated iPad cover for a digital issue of IDN magazine titled The Geometric Issue. Students must demonstrate a comprehensive understanding of the techniques learned in Adobe After Effects.

STRATEGY: IDN is known for being an international publication for creative people with a mission to amplify and unify the design community. For this reason, I chose to go wild with the idea of geometry and graphic design. The first step in my process for creating something animated was to choose the music that would accompany the motion. Once I selected the tune, the design came easily as each movement and shape was determined by the beat of the music. Since the selection of music I chose had a modern-80s feel, I chose colors that relayed a similar vibe, and ultimately a layout of a cover that reflected the same tone as well.

OBJECTIVE: Design a home paint line for a well-known designer of any discipline and establish that designer’s sensibilities onto an arrangement of deliverables, including: 2 one gallon cans, 2 pint cans, a set of brushes, and a can of spray paint.

STRATEGY: For this project, I chose to design a range of high-end paints for the eclectic and luxurious women’s fashion designs of Marni. In 1994, Consuelo and Gianni Castiglioni launched Marni and created an avant-garde, exceptionally-crafted and ready-to-wear line that reflects their modern approach to materials and silhouette, juxtaposing color, exclusive prints and textures. My approach to this project was gathering inspiration from the bold the visuals of Marni’s prints. Once I immersed myself in an array of patterns, I took my sketches to illustrator and became pleasantly lost in lines and colors.

OBJECTIVE: Choose a brand that is dead, dying, or defunct and identify its essence. Reinvent the brand by developing a new visual identity, and by creating brand experiences that take that company into a whole new realm while keeping the brand’s essence.

STRATEGY: Forty-five years ago, K2 was born as America's ski company on Vashon Island in Washington State's Puget Sound. Driven by innovation and passion, K2 Sports markets snowboards, snowshoes, bikes, in-line skates, alpine, telemark/Nordic ski equipment, apparel and accessories for the ultimate sports enthusiast. The company’s motto is “K2 Sports is what happens when fun meets science and technology.” Unfortunately, K2 has taken a back seat to companies like Burton, Patagonia, The North Face, Roxy, and others. I chose to rebrand K2 because I admired their essence: well-built products that are not only durable and technologically advanced, but are also pieces of equipment that symbolize fun, freedom, and limitless boundaries. My rebrand of K2 includes a new logo, updated visuals, neon blocks of colors, and extreme brand extensions that include experiences like going on volcanic adventures and exploring vast caves.